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From the article…
For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”
I called this a while back. Amazon is getting more into logistics which poses a huge threat to incumbents. A merger between Walmart and FedEx/UPS would be a strong option to fight them off. Logistics and warehousing in place, they will need to figure out ecommerce but its doable. It’s really scary how dominant Amazon is becoming.