WiFi as a service + email marketing as a service

I can’t tell you how many Brick and mortars I go to that don’t offer wifi but it’s a lot. In my opinion, they’re missing a huge opportunity to learn about customer behavior and market to these customers.
I was meeting with a peer today over coffee and we were discussing ways to break into this space as a service and the best we could come up with goes like this.
 
WiFi as a Service + Email Marketing
So the wifi piece is simple, we own the hw and the contract with the ISP for wifi and serve up the service to customers. We track behavior for customers on the network, segment and market to these users.
Email marketing will tie into the wifi piece as its always adding to the subscriber list, but you need to be capturing email addresses and time of checkout so you can track behavior segment and market to users.
The joint service would provide customers with a dashboard that tracks users, behaviors, value per customers, campaigns etc.
I’m not sure how to charge for this but demonstrating value would be very easy.
Once you get recurring rev flow, you would Upsell cross sell services like ad services, content strat and creation, app/web dev, etc.
Just an idea…

More like Civil Rights 2049

I saw Blade Runner 2049 last week and it exceeded all my expectations. I found myself asking tough questions throughout the entire flick like “is this guy a human or Robot?” and “why is this lady so mean to our beloved Ryan Gosling?”.
I had no idea what this was going to be about going in so I put the plot together as quickly as possible. When I finally wrapped my head around growing adult sized humanoids that obey their human masters, I felt a sense of accomplishment.
There’s a massive struggle in the flick to keep these humanoids down. Pretty much like STFU you have no soul. This part made me sad. I mean, I lose my shit when I can’t find my cell phone so I can’t imagine telling an obedient humanoid to fuck off.
STFU Humanoid will be a the next great Civil Rights movement.

On disruption and consolidation

As we sit here and watch a masterclass in disruption by Jeff Bezos and Amazon, I can’t help but wonder how terrified business leaders become when rumors swirl around Amazon getting into their business. We’ve seen it happen so many times now from the bookselling kingpin that it’s now expected. In the tech world we use the term “digital transformation” which technically means “get your shit together or you’re going to lose your ass”.

So what happens when Amazon comes for your business?

Like I said, we’ve seen it many times.

The short answer is consolidation. That means a couple things.

(For this let’s talk about Walmart)

  1.  M&A – walmart is the king or retail with a global footprint of brick and mortar and a vast network of distribution hubs and fleet of transportation. What Walmart has struggled with is online. Their ecommerce is the last place I check for anything. Ever. So what did they do? They went out anb bought some cool kids who are doing it right from day one. Enter Jet.com. Jet has ecommerce down to a science, so teaming their front end with Walmart’s back end is logical AF. It’s like someone is getting paid to make acquisitions, am I right.
  2. Partnerships – A couple weeks ago, Google announced a partnership with Walmart that will let you shop from your Google Home device for anything offered at Walmart. This is because Amazon has it all already baked into the echo platform. Now Amazon is saying they are getting into logistics. This means FedEx and UPS are shitting down both legs and will be looking to establish strategic partnerships asap. My prediction is that we will see a partnership announcement between Walmart and either FedEx or UPS. So customers will order a roll of toilet paper on their Google Home from Walmart which will be delivered by FedEx. That customer is a lagistics exec who needs toilet paper to wipe his sweating ass.

TIME TO SPECULATE SOME MORE

Amazon will get into logistics and they will deliver an autonomous delivery platform out of the gate beating the old guard to the punch. Also DRONES!

Drones for profit

I’m sitting here watching Droneweek, hyped up about the FPV racing drones. This is definitely gonna be huge.
I’ve thought drones are a huge market opportunity and here are a couple ideas I’ve been kicking around for a year or so….
  1. Drone Security – this would be an aerial drone surveillance and security company that could patrol or be dispatched upon command. Think if you had a large property and an intruder was detected and a drone could be dispatched to film and shout Commands at the intruder, that would be scary/valuable.
  2. Event audio video – specifically youth sports. You’d need a drone and operator with 4k camera. Additional cameras on ground and an film editor. I believe you could capture up to $500 per game for film. Think about signing a deal with a team that youd film all their games and roll that cost into team dues… there’s plenty of parents who’d pay that extra $50 per game to have their kids games on film…. Unless they ride the bench.
  3. NEW CONCEPT THANKS DRONEWEEK – Inspection drones – quickly inspect street structures via drone and high powered camera.

Pro Tips: a list of 50 life tips to live by

I’m not about click bait articles, although I always click the ones that are like “only a true genius knows this fact”.
That being said, I’ve got a list to share and it looks like click bait, BUT IT’S NOT!
50 Pieces Of Life Advice From People Over 50
I’ve got a OneNote folder that’s nothing but the best life tips and I’ll probably share that out one day. Until then, hit that link because there’s some sage wisdom on that list.

Drawing logos from memory

I think pretty high of myself when it comes to brand recognition but this puts a new spin on it …. Draw a logo from memory. I remember posts in the past of the draw a map of the USA from memory but this is the new hotness. I was looking at some of these drawings and I’m not sure I could do much better than these armchair artists.

Bye now.

Bunch of shit posts from 2017

Quad cubes, future features

The Gartner Magic quadrant is cool and all but they don’t show price. Would be great to incorporate price into a quad or wave.
Also, link to relevant decks for each tech as well as promos for that technology.

Share price news chart, a future feature

I want to develop a chart that overlays big news for a company with their stock price. Would also show key competitor moves or geo political news that might effect share price.

The last fanny pack you’ll ever need

I haven’t been to a tailgate this year but if I was planning on it, this would be a must have item. The only thing I’m worried about is if it will fit around my current dad bod. If I get one of these I’ll share a pic.

Desk Robot

I want a little Robot that lives on my desk.
It should be mobile, because it needs to graze around like a piece of livestock.
But unlike an animal, this bot will be Cloud connected thanks to cloud integration thanks to Amazon or Google.
It’ll have a little Qi charging mat so I never have to worry about it.
If I had two of these bots they would play tag and  mozy around like Sims.
It’ll be AI powered too, have a camera built in, and be a little companion.

My wife’s little brother has a bot that’s the form factor I like. It stacks blocks and shit like that.